Listening to Southeast Asia’s next generation:
Who’s shaping our future?
We’ve heard so much about Millennials and their impact on every aspect of culture. But how has that changed as they’ve gotten older? And what about Gen Z? What makes them tick? Here at Spotify, culture is part of our DNA, and we’re always tuned in. We recognize how complex the world has become for all of us, especially young people. We also understand how important these audiences are to brands.
Partnering up with research agencies Culture Co-Op, and YouGov, we commissioned our first Culture Next
Art direction & Design: Saul Ybanez